Creating or growing your business
Creating a new business, launching a new route, developing an airport, opening up a new market or supporting the growth of an existing company is a strategic decision.
Creating or growing your business
Creating a new business, launching a new route, developing an airport, opening up a new market or supporting the growth of an existing company is a strategic decision. These projects require significant investment, commit organisations for several years and must rest on robust analysis in order to limit risk and maximise their chances of success.
In air transport, these decisions are made more complex by fast-changing markets, economic uncertainty, regulatory constraints, the availability of capacity and the interdependence of players across the value chain.
Aérogestion supports airlines, airports, local authorities and tourism players at every stage of their development, from the first opportunity studies through to project implementation and management.
Validating the feasibility and potential of your project
Any development decision must be based on an in-depth understanding of the market and its environment. Before committing investment, it is essential to assess the project’s real potential, identify the key success factors and weigh up the risks that could jeopardise it.
This first phase analyses demand, competition, the characteristics of the territory, user needs, operational constraints and the outlook for the market. It puts the assumptions on an objective footing and gives decision-makers a clear view of the opportunities and risks.
- Market studies and air route potential
- Forecast profitability studies
- Analysis of stakeholder needs
- Strengths, weaknesses, opportunities and threats
- Traffic and visitor projections
- Territorial diagnosis
- Competitive analysis and benchmarking
Building a sound and lasting project
Once feasibility has been confirmed, the project must be built around a consistent and sustainable business model. This stage involves defining the strategic objectives, operating conditions, commercial assumptions, resource requirements, necessary investment and growth trajectories.
The different scenarios are modelled to measure their economic, financial and operational impact. The aim is to have a frame of reference to guide decisions, bring partners on board and secure financing.
- Business model
- Business plans
- Economic and financial modelling
- Master plans and strategic plans
- Multi-year air transport development plans
- Development of air tourism
- Socio-economic impact studies
- Forward-looking scenarios
Moving from project to implementation
The success of a project does not depend on its design alone. It also depends on its ability to be implemented under controlled operational, financial and organisational conditions.
Aérogestion supports project owners through the first stages of delivery: structuring the organisation, defining processes, putting tools in place and securing the human and financial resources needed for the launch. Where needed, Aérogestion also works with investors and institutional or industrial partners to provide the technical and economic input required to bring the project to fruition.
- Search for investors and partners
- Assistance with operational implementation
- Organisational best practices
- Interim management
- Structuring organisations
- Commercial, operational and financial information systems
- Support during start-up
Supporting and managing growth over time
Developing a business is an ongoing process that requires regular monitoring, in order to adapt the course to changes in the market and measure the results achieved.
Setting up performance indicators, tracking objectives, analysing gaps and identifying new development levers give executives an up-to-date view of their business and allow them to adjust their strategy. Aérogestion supports this consolidation phase to turn the initial ambitions into sustainable, controlled growth.
- Business development
- Action plans
- Dashboards and management indicators
- Strategic and operational reporting
- Performance analysis and recommended adjustments
- Support for management teams
How we work
A fact-based approach
We test the project against the reality of the market: demand, traffic, competition, operational constraints and the economic environment.
Scenarios to inform the decision
Market studies, traffic forecasts, business plans and modelling make it possible to compare assumptions and secure development choices.
From project to implementation
Our support can continue beyond the study, to structure the organisation, tools and processes needed to launch and develop the business.
Aérogestion supported French Bee from its launch on network strategy, pricing and Revenue Management. Aérogestion’s consultants have integrated seamlessly into the French Bee teams and provide effective solutions that fully meet our expectations.