Our Expertise
The air travel sector pioneered revenue management (also known as yield management); it witnessed the invention of optimisation tools and methods at the cutting edge of innovation. AEROGESTION’s expertise in revenue management in the air transport sector spans over 2 decades.
On the strength of our experience we are now extending the scope of our business to include other sectors such as hotels, tourism and car parks. We take their specific challenges into account as we adapt tools and best practices from air transport.
Our mastery of the technical disciplines and skills that are unique to revenue management enables us to offer in-depth advice that is tailored to the needs of each client. Whether our remit is to set up or to improve revenue management processes, our input optimises our client’s sales figures.
Our specialist fields
RM strategy
Implementing an RM policy: analysing the market and past sales records, assessing the price mix, client and price segmentation
Tools
Auditing tools and recommending improvements, setting up personalised report systems, installing suitable software packages
Training
Defining work practices, training teams, skills transfer, interim management, supervising the RM Department
IMPLEMENTING A REVENUE MANAGEMENT STRATEGY
Analyse
Analyse the market, price mix, channel mix and key indicators (occupancy rate /load factor, unit revenues, etc.)
Forecast
Forecast demand as a function of calendar events, segmentation and the competition’s offerings
Optimise
Optimise revenue: stimulate sales during slack periods, increase unit revenue during peak periods
Benefits
Optimisation
- Determining the best mix of distribution channels
- Optimising key indicators: turnover, occupancy rate /load factor, average price, revenue per available unit
- Monitoring calendar opportunities and one-off events (bank holidays, school holidays, trade shows, etc.)
Our References
2015
Appart’City
Aérogestion works with the Appart’City Group to optimise its Yield Management methods and systems, drawing inspiration mainly from best practices devised by airlines:
- Audit of price grids and Yield Management tools in place
- Supporting Appart’City in its transformation process, including reviewing its pricing policy
- Advice on enhancing Yield Management tools
- Assistance putting revenue optimisation solutions in place
mobile-home villages, 2016
Siblu
- Audit of client database
- Compiling past statistics in a database in order to monitor key indicators: unit revenue, number of clients, churn rate
- Analysis of evolution in unit revenue prior to revamping the pricing strategy
2012
Twin Jet
Revenue management consultancy focusing on IT systems:
- Training on using the Amadeus inventory
- Setting flight parameters in the systems (publishing classes, nesting, automatic rules for opening and closing booking classes, etc.)
SINCE 2013
NICE COTE D’AZUR AIRPORT
Implementing a yield strategy tailored to the car parks at Nice Airport:
- Introducing seasonal price modulation
- Advice on developing price management tools
- Defining budgets
- Setting up Yield Management methods and procedures
2016
French Bee
Setting up the Revenue Management Department:
- Defining a pricing strategy to reflect the airline’s low-cost stance: designing products, classes and fare levels
- Implementing solutions and working methods linked to revenue management
- Operational deployment of flight optimisation (monitoring growth of flight reservations and forecasts, optimising revenue through load factor and price variables)
Defining the flight programme to destinations on Reunion Island and other potential destinations
ONGOING SINCE 2014
Air Caraïbes
Research for, and implementation of, a long-haul service:
- Choosing the fleet, helping to negotiate leasing contracts
- Setting up the operational structure
- Setting up commercial representation
- Implementing and supervising Revenue Management
Consultancy and assistance for the negotiation of aircraft and engine contracts
Auditing the maintenance set-up for the regional fleet
2013
Aigle Azur
Aigle Azur commissioned Aérogestion to review the tools, methods and procedures it uses for Yield Management:
- Identifying opportunities to enhance performance in the short term
- Implementing Revenue Management recommendations
REGULAR MISSIONS SINCE 2005
Aircalin
- Interim management of the Revenue Management Department; recruiting and training the new Revenue Manager; scheduling (2014 to 2016)
- Analysing the profitability of international routes and various business sectors (2005)
- Research into adapting sales policy to foster the development of tourism
- Drawing up the Concerted Tourism Development Plan for New Caledonia within a consortium of experts
- Defining then implementing Aircalin’s New Business Plan
Openskies
Support and advice during a Merger/Acquisition project, providing assistance with operational issues and everyday management, plus managing the network and yield management:
- Interim management (designated manager, supervision of operational activities)
- Assistance with yield management, pricing, flight programme management, network development, and managing the slot portfolio
- Assistance setting up codeshare agreements
- Commercialisation of VIP flights on demand
- Support in upgrading inventory management and commercialisation systems
2007-2008
Air Service Gabon
- Economic performance review of routes, analysis of pricing structures in place and possible enhancements, analysis of inventory organisation and identification of necessary changes
- Analysis of systems in place and identification of possible improvements
- Suggesting enhancements to work practices in order to identify and subsequently optimise high-potential flights
- Skills transfer
- Supporting teams with the implementation of new work practices to validate new skills
2008
Air Seychelles
- Analysis of route profitability, analysis of price structures in place and opportunities linked to the market, analysis of inventory organisation and identification of necessary changes
- Analysis of solutions in place and recommendations on enhancements
- Review of work practices with a view to maximising dynamic flight management
2006
Camair-Co
Putting in place inventory, distribution and reservation solutions when the airline was created:
- Designing the flight programme plus implementation in various distribution networks (GDS, website, etc.)
- Setting up the price grid and work practices
- Initialising flights in reservation systems
- Interim management