Revenue Management


Our Expertise


The air travel sector pioneered revenue management (also known as yield management); it witnessed the invention of optimisation tools and methods at the cutting edge of innovation. AEROGESTION’s expertise in revenue management in the air transport sector spans over 2 decades.

On the strength of our experience we are now extending the scope of our business to include other sectors such as hotels, tourism and car parks. We take their specific challenges into account as we adapt tools and best practices from air transport.

Our mastery of the technical disciplines and skills that are unique to revenue management enables us to offer in-depth advice that is tailored to the needs of each client. Whether our remit is to set up or to improve revenue management processes, our input optimises our client’s sales figures.

Our specialist fields


RM strategy


Implementing an RM policy: analysing the market and past sales records, assessing the price mix, client and price segmentation

Tools


Auditing tools and recommending improvements, setting up personalised report systems, installing suitable software packages

Training


Defining work practices, training teams, skills transfer, interim management, supervising the RM Department

IMPLEMENTING A REVENUE MANAGEMENT STRATEGY



Analyse

Analyse the market, price mix, channel mix and key indicators (occupancy rate /load factor, unit revenues, etc.)


Forecast

Forecast demand as a function of calendar events, segmentation and the competition’s offerings


Optimise

Optimise revenue: stimulate sales during slack periods, increase unit revenue during peak periods

Benefits



Optimisation

  • Determining the best mix of distribution channels

 

  • Optimising key indicators: turnover, occupancy rate /load factor, average price, revenue per available unit

 

  • Monitoring calendar opportunities and one-off events (bank holidays, school holidays, trade shows, etc.)

Our References